// Internal Playbook

Outreach
Playbook

Ready-to-send DM scripts, email templates, and targeting strategy. Copy, customize the [brackets], send. One client = $500–750. Do 10 outreaches a day.

🤖 Automated System — Runs Daily at 9am (Mon–Sat)
→ Email pipeline: scrapes local businesses → finds contact email → sends personalized cold email (50/day)
→ Follow-up pipeline: auto-follows up at 10am on leads who haven't replied in 3+ days (25/day)
→ All leads + responses logged to Supabase — check admin.html for stats
→ Manual boost: 5 direct DMs or LinkedIn messages to high-value targets (optional, manual)
→ At 50 emails/day = 350/week → estimated 2–5 replies → 1–2 calls → 0.5–1 client/week
Instagram DM · Cold Opener #1 · Salons / Spas
The Specific Compliment Open
Hey [Name]! Love what you're doing at [Business Name] — your [specific post, e.g. before/after reel] was 🔥 Quick question — are you still responding to all your DMs manually? I build AI systems that handle customer questions, bookings, and follow-ups automatically for salons like yours. Most of my clients save 10+ hours a week and stop losing leads who DM and never hear back. Would you be open to a 15-min call to see if it's a fit? No pitch — just want to show you what's possible.
Instagram DM · Cold Opener #2 · Restaurants / Food
The Problem Identifier
Hey [Name]! Quick one — Do you ever miss DMs from customers asking about hours, reservations, or the menu? Most restaurant owners I talk to lose 3–5 inquiries a day just from slow responses. I build AI chatbots specifically for restaurants that reply instantly 24/7 — so you never miss a reservation request again. Free 15-min call to show you exactly how it works for [Business Name]? Happy to share specifics if you want.
Instagram DM · Cold Opener #3 · Gyms / Fitness Studios
The ROI Frame
Hey [Name]! Saw [Business Name] on here — great energy. Random question: how many DMs asking about memberships/classes do you get per week that never turn into sign-ups? I ask because I built an AI system for a studio recently that automatically answers membership questions, captures leads, and follows up — they went from 2 new members/month from Instagram to 7 in the first 30 days. 15-min call? I'll show you how it works, no strings.
Instagram DM · Cold Opener #4 · Real Estate / Contractors
The Time Angle
Hey [Name] — quick one. How much time does your team spend each week answering the same questions from leads? (Hours, availability, pricing, process...) I build AI systems that answer all of that automatically — so your team only touches hot, qualified leads. Most contractors and agents I work with save 8–12 hours a week. Would love to show you a quick demo. 15 minutes — free. Interested?
Instagram DM · Opener #5 · Content Angle · Any Business
The Content Pain Point
Hey [Name]! I noticed [Business Name] posts really solid content — but how consistent is it? I build AI content systems for local businesses that write and schedule 30+ posts per month automatically — captions, emails, promos — without you touching a keyboard. Most business owners I talk to spend 3–5 hours/week just on social. This cuts that to zero. Would you want me to show you how it works for your specific business? 15 min, no charge.
Cold Email #1 · Subject: Quick question about [Business Name]'s DMs
The Direct Email — Chatbot Angle
Subject: Quick question about [Business Name]'s DMs Hi [First Name], I'll keep this short. I build AI chatbots for local businesses that handle customer questions, bookings, and lead capture automatically — 24/7. The businesses I work with typically: → Stop missing DM leads (most see 3–5 lost per day) → Save 8–12 hours/week on repetitive replies → Book 2–4 more appointments per month from Instagram alone For [Business Name], I'd probably start with a chatbot that handles your most common questions (hours, pricing, booking) and connects to your DMs. Would it be worth a 15-minute Zoom? I'll show you exactly what it would look like — no pitch, just the demo. Best, Isaac Dizzy Inc · AI Automation dzy.ntwrk@gmail.com instagram.com/thedizzyinc
Cold Email #2 · Subject: How [Business Name] could save 10hrs/week
The Content System Email
Subject: How [Business Name] could save 10hrs/week on content Hi [First Name], Most local businesses I talk to spend 3–5 hours a week just writing social posts and emails — and it still never feels like enough. I run a service where I use AI to fully manage your content: → 30 social captions/month (IG, TikTok, Facebook) → 4 email campaigns/month — written and sent for you → Promotional copy for your offers You approve the calendar on Mondays. Everything goes out automatically. Zero writing on your end. Cost: $750/month. Most clients cover it with 1–2 extra customers a month. 15 minutes to see the process? Happy to share examples of what the content looks like. — Isaac Dizzy Inc dzy.ntwrk@gmail.com
Cold Email #3 · Subject: $99 offer for [Business Name]
The $99 Entry Email — Lowest Resistance
Subject: $99 AI audit for [Business Name] — interested? Hi [First Name], I run an AI automation service for local businesses and I'm offering a $99 Quick Win Audit this month — a 30-minute session where I: 1. Find your single biggest time-wasting task 2. Show you exactly how to automate it using free AI tools 3. Give you a custom workflow document to implement it same-day No fluff. You'll walk away with something you can use immediately. The $99 is credited toward any full package if you want to go further. And if I can't find you a win, full refund. Would this be worth 30 minutes for you? I can do [specific day] or [specific day]. — Isaac Dizzy Inc · AI for Local Business dzy.ntwrk@gmail.com

These business types have the highest pain, easiest close, and clearest ROI. Start here.

Hair Salons
High DM volume, repetitive booking questions, time-starved owners. Chatbot pays for itself with 2 extra bookings.
Lead with: "How many people DM asking about availability and never book?"
Med Spas
High ticket services ($200–2,000). One AI-captured lead = $200+ revenue. They desperately need consistent content.
Lead with: "Content system" angle — they want to look premium online but hate writing.
Fitness Studios
Constant member acquisition pressure, Instagram-heavy, repetitive membership FAQs. Clear ROI on leads.
Lead with: "I helped a studio go from 2 to 7 Instagram sign-ups per month."
Contractors / Trades
Almost never post content, lose quotes because they don't follow up fast enough. Chatbot for lead qual is gold.
Lead with: "How many quote requests go unanswered for 24+ hours?"
Real Estate Agents
Content-hungry, time-poor, need consistent online presence. $750/mo is nothing compared to a commission.
Lead with: content system angle — "30 posts a month without touching your phone."
Restaurants
Constant reservation/hours/menu questions via DM. One chatbot handles 50+ daily questions. Staff stays focused.
Lead with: "You're probably answering the same 10 questions 20 times a day."
Chiropractors / PT
Need new patient flow monthly, post inconsistently, and have high per-visit value. Easy ROI math.
Lead with: "One new patient a month covers our monthly fee entirely."
Photographers
Freelancers who hate admin. Inquiry handling, pricing FAQs, booking — all automatable. Low competition for AI services.
Lead with: $99 Quick Win — lowest friction entry, easy close.
Follow-Up Rules
→ Wait 48–72 hours after first DM/email before following up
→ Send ONE follow-up only. If no response, move on — don't beg
→ Change the angle in the follow-up (don't just say "just checking in")
→ "Closing the loop" message often gets more replies than the original
Follow-Up #1 · DM · 48hrs after no reply
The New Angle Follow-Up
Hey [Name] — just wanted to add one thing to my last message. I built a $99 entry-level audit specifically so business owners can try this before committing to anything bigger. 30 minutes, you get a custom AI workflow for your biggest time-waster, and the $99 is credited if you ever want a full system. Still happy to just do the free 15-min call first if you'd rather. Either way — up to you! — Isaac
Follow-Up #2 · Email · "Closing the Loop"
The Loop Closer — High Reply Rate
Subject: Closing the loop on this Hi [First Name], Just closing the loop on my last email. If the timing isn't right or AI automation just isn't a priority right now — totally understood. No hard feelings. But if you're still open to it, I'm running the $99 Quick Win Audit this month and have 2 spots left. 30 minutes → you get one actionable AI workflow same-day. Reply "yes" and I'll send over the booking link. — Isaac

The most common objections and exactly how to respond.

Objection #1
"I'm not very tech-savvy"
That's actually why most of my clients hire me — I handle 100% of the technical side. You won't touch any code or tools. You just answer a few questions about your business (like how you'd tell a new employee to handle customer questions), and I build everything else. Most of my clients have never used AI tools before — and they don't need to after we set it up either.
Objection #2
"It's too expensive"
Totally fair — let's look at the math real quick. If the chatbot catches one extra customer DM per week that would've otherwise gone unanswered — and your average service is $80 — that's $320/month. The $500 setup pays for itself in 6 weeks. And if you want to test it before committing $500, that's exactly what the $99 Quick Win is for. You get immediate value and $99 toward the full package. What's your average service price? Let's see if the numbers make sense for you specifically.
Objection #3
"I already use [tool] / I handle it myself"
That's great — what I do is a bit different from most tools. Most scheduling apps or chatbot builders need you to set them up, maintain them, and update them yourself. I build it, train it, deploy it, and maintain it for you. You never touch it. Would you want to see what's possible in 15 minutes? Not trying to sell you on replacing what's working — just want to show you what an AI layer on top of what you already have looks like.
Objection #4
"Let me think about it" / "Not now"
Completely understand — it's a real decision. Two options: I can send you a quick breakdown of exactly what you'd get and what the ROI looks like for your type of business — takes 5 minutes to read and helps you decide. Or if you'd rather start small, the $99 Quick Win is 30 minutes and you get something actionable same-day. No commitment after that. Which would be more useful?